All the articles in SLATE’s Longform Guide to Takedowns are worth reading, but two stand out. I think their common strength is in using good writing, and insight trained by writing, to anatomize the failings (and, in a sense, the workings) of bad writing. It may help that their targets really are fish in barrels—or, perhaps more likely, that their targets come off as fish in barrels may testify to the pungency with which Taibbi and Morozov make their cases.
The significance of Columbus’s discovery was that on a round earth, humanity is more interconnected than on a flat one. On a round earth, the two most distant points are closer together than they are on a flat earth. But Friedman is going to spend the next 470 pages turning the “flat world” into a metaphor for global interconnectedness. Furthermore, he is specifically going to use the word round to describe the old, geographically isolated, unconnected world.
“Let me… share with you some of the encounters that led me to conclude that the world is no longer round,” he says. He will literally travel backward in time, against the current of human knowledge.
Today TED is an insatiable kingpin of international meme laundering—a place where ideas, regardless of their quality, go to seek celebrity, to live in the form of videos, tweets, and now e-books. In the world of TED—or, to use their argot, in the TED “ecosystem”—books become talks, talks become memes, memes become projects, projects become talks, talks become books—and so it goes ad infinitum in the sizzling Stakhanovite cycle of memetics, until any shade of depth or nuance disappears into the virtual void. Richard Dawkins, the father of memetics, should be very proud. Perhaps he can explain how “ideas worth spreading” become “ideas no footnotes can support.”
“Insatiable kingpin of international meme laundering.” I’ll have lunch with Evgeny Morozov any time.